Yacht Repair & Boatyards Need Digital Marketing to Grow
Some challenges of yacht repair and boatyard businesses as it relates to digital marketing are:
The Yacht Repair and Boatyard market segment businesses play a vital role in the marine industry, offering essential maintenance and restoration services for boats and yachts of all sizes. Keeping yachts operating with all their complex systems so that the owners can enjoy them is a daunting task requiring a high degree of technical skill, the ability to troubleshoot complicated challenges, and still make a profit.
High competition
The yacht repair industry faces high competition in most market areas. This makes it essential for businesses to be able to be found when needed and to stand out against the other similar boatyards and yacht repair companies.
Seasonal demand
Most boatyards and repair businesses see wide swings in business on a seasonal basis. To keep a talented workforce busy demands an effective marketing strategy to bring in a steady flow of quality, profitable jobs over the slow months.
Niche market
Catering to a relatively small, affluent market can be challenging, as the customer base is selective and discerning. Digital marketing to highlight your unique capabilities is essential to standing out.
Technological advances
Boat owners are increasingly using the most advanced marine technologies and materials which can be expensive and time consuming to stay current with. Yet, customers will go to boatyards and repair companies who can show online that they have done the work before. 90% of customers have fully researched your company online before they ever call. Your website must sell your ability to do the job.
Complexity of Marketing
All the options for digital marketing and marketing in general are often just too much for the boat owner who has a totally different set of interests and expertise. Finding a marketing partner to trust who has worked in the yachting industry before is tough.
The benefits of working with Marine B2B Marketing
Turnkey integrated marketing program that minimizes your time and leverages your expertise in what makes your business stand out.
Results oriented, goal setting approach to managing our projects. We want to bring you profitable repair jobs, everything else is secondary.
Over 18 years’ experience serving the yacht repair market.
Custom solution based on your unique expertise and what brings you the most profit and ROI.
Some recent examples of our results-oriented work
- A Florida boat repair company underwent steady growth to remain profitable until the owner was able to sell the business to a major boat manufacturer that wanted both the repair business and the real estate for their much larger operation.
- A Chesapeake Bay marina and boatyard that struggled in a very competitive market repairing high end Grand Banks and Eastbay yachts. Using successful digital marketing the company became well known for their hull painting and repowering projects which smoothed out the seasonal aspects of the business and allowed them to expand into even more profitable service niches.
- A workboat propulsion repair company was able to expand their service geographic reach into several more profitable areas to augment their strong lower inland rivers niche market.
