Global vessel repair company saw a 250% increase in traffic & leads over an 19 month period from early 2021 through 2023
Introduction:
Subsea Global Solutions with a legacy of dedication to marine and underwater services, stands as a global leader in providing comprehensive underwater maintenance, repair, and other essential solutions for the maritime industry. With a global presence spanning across 17 different locations, their commitment to state-of-the-art quality and operational efficiency has solidified their reputation in the marine sector.
Challenge:
As the digital age continued to evolve, Subsea Global Solutions found themselves grappling with a website that felt dated and out of touch with the needs of their modern clientele. Not only was the site aesthetically lagging, but there was a glaring absence of a strategic content roadmap that was aimed at getting customers the information they needed. The company desired to transcend its current digital boundaries, aiming for expansive growth. But the dated infrastructure of their online presence seemed to be a considerable impediment.
Solution:
1. Conversion Architecture: To tackle the obsolete design of their website, a complete overhaul was initiated. Prioritizing user experience, the new design ensured visitors could find what they were looking for effortlessly, thereby increasing the likelihood of conversions into qualified leads.
2. Search Engine Optimization: Recognizing the vast potential of organic search traffic, a robust SEO strategy was implemented. This strategy included both on-page and off-page tactics. By optimizing web content, improving meta descriptions, and building authoritative backlinks, the company improved its online visibility significantly.
3. Social Media Management: To tap into the vast digital audiences frequenting social platforms, a consistent and engaging social media presence was established. From curated content to timely responses, every aspect was fine-tuned to maximize engagement. Their truly unique repairs, usually underwater, were great content for engaging videos and small cases studies highlighting their strong capabilities.
4. Global Location Management: With 17 global locations, it was essential to streamline the digital management of each. This meant localizing content, ensuring uniformity in brand representation, and optimizing each location for local search.
Outcome:
The transformation was nothing short of spectacular. Within a relatively short timeframe, Subsea Global Solutions witnessed:
- Traffic Surge: Website traffic experienced a monumental 250% boost since the commencement of the project, indicative of the increased visibility and engagement the new strategies were driving.
- Sales Milestone: Perhaps the most telling sign of the project’s success was the company’s ability to exceed its yearly sales target within the first quarter itself. This was greatly assisted by the website’s newfound ability to convert visitors efficiently and to more easily tell the company story with examples of similar projects.
- Social Media Triumph: The numbers spoke for themselves. A staggering 600% increase in social media followers and engagement meant that not only were more people interacting with the brand, but they were also more deeply engaged.
Conclusion:
Subsea Global Solutions’ journey from a dated digital presence to an online powerhouse stands as a testament to the transformative power of strategic digital revamp. By recognizing the challenges, applying tailored solutions, and monitoring the results, they solidified their position as a forward-thinking leader in the marine industry.
