Industrial Marine Repair Product Marketing
The expertise you need
Partnering with a digital marketing agency experienced in the marine repair market can bring a multitude of advantages to a company specializing in parts, equipment, and supplies for this industry.
- Benefit from our expertise for easy development of targeted marketing strategies to sell to ship and workboat marine repair professionals
- Leverage our deep understanding of the competitive landscape and industry trends
- Access our insights for cost-effective advertising campaigns, optimized SEO strategies, and impactful content creation
Companies we help are:
- Growing and want to grow revenue faster
- Specialize in large ship and work boat repair
- Deal with larger projects, tight schedules, and strong competition
- Need more qualified leads and sales
Marine repair includes distinct markets with different needs and methods for generating new business. Each has a unique infrastructure and methods of generating leads.
- Boats
- Yachts
- Workboats
- Ships
Current Trends Affecting Marine Repair & Modernization
Key trends include:
Market fluctuations: economic, seasonal, tax, pandemics, and changing owner preferences
Sustainability: Increasing environmental concerns
Digitalization: Rapid changes in complexity from IoT sensors to remote diagnostics and integrated onboard electronics and electrical systems
Regulatory Compliance: Safety, environmental and waste management
E-commerce Platforms: The digitalization of sales and the changing buyer process
Digital Marketing to generate new customers
How to bring in more business
For Local Companies
- Local SEO to get local customers when they search for your services and products
- Social Media to engage customers and prospects, stay “top of mind”
- Paid online advertising to sell your most profitable jobs and products
- Online Reviews to stand out from your competition
- Content Marketing to establish your reputation as the go-to expert in your market
For Larger National or Global Companies:
- Comprehensive E-commerce Websites to sell like an Amazon making it easy
- Search Engine Optimization (SEO) to rank high on Google and bring in new prospects
- Email Marketing to upsell existing customers and nurture prospects
- Paid Advertising on Google and Social Media to instantly bring in more business
- CRM and Marketing Automation to sell more with less people
- Social Media to engage customers and prospects, stay “top of mind”
Some recent examples of our results-oriented work
- A workboat major component supplier and maintenance company leverages a modest digital marketing program to expand their reach from the Gulf into new markets on the west coast, the Great Lakes, and the government. Having a strong web presence was important to generate new inquiries from outside their traditional service geographic area and sustain their recent growth.
- A global ship repair company was able to steadily grow through organic and acquisitions. A strong global website sold their value to customers throughout the world. The sophistication of their underwater repair capability was highlighted and easy to find by new prospects.
Digital Marketing is a “MUST DO” to grow in the competitive Marine Repair market!
The right digital marketing partner will be a valuable member of your marketing and growth team. Choose that partner wisely. Marine B2B Marketing brings all the expertise you need to jump start your digitally focused growth now.
